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The Price of Success
By Suzanne Wade
Learn how to set fair and reasonable prices for your own work, based on cost of
materials, labor time, and other expenses and value.
Starting a Business
By Nina Cooper
Ever thought about turning your hobby into a business? Here are some things to
think about before making the leap.
Understanding Public
Relations
By Cindy Edelstein
Using public relations as part of your marketing strategy can get you more mileage
out of your budget. Cindy Edelstein shows you how to use them to your advantage.
Taxes and Homework
By Mark E. Battersby
Figuring out your taxes can be a mind-boggling event, especially for people with
small businesses. Learn about the deductions and other perks you may be eligible
for, and what rules and regulations to look out for.
Writing an Effective
Artist's Statement
By Tacey A. Rosolowski
An artist's statement is a key promotional tool in a business where the creative
personality behind a piece of work enhances the work's appeal. Whether you include
your statement in a press kit, send it with slides to a retailer, or mount it
alongside your work at a show, the words should grab the customer's attention
and teach the customer how to see you and your work. An informed customer is more
likely to buy.
Applying to Juried Shows
By Beth Rosengard
Getting into juried shows can open up your world and advance your work in so many
directions - to new buyers, to artists you can network with, to editors and gallery
curators and owners... Beth Rosengard shares her tips for how you can get your
work into some.
Show Shopping
By Kate Drew-Wilkinson
Trade shows are one of the best venues for buying supplies, but can be overwhelming
to new buyers. Kate Drew-Wilkinson takes us along and shares her show buying wisdom
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