Lapidary Journal Jewelry Artist: Gems, Beads, Jewelry Making and more

BUSINESS & MARKETING ARTICLES

Recent Feature Articles

Setting Fair Prices for Jewelry Repair Hidden Value: Setting Fair Prices for Jewelry Repair

When it comes to jewelry repair, the mistake most jewelers make isn't overcharging, but undercharging. Some experts in the field give advice on the best way to calculate your fees.

Buying Gems in Thailand Buying on the Border

An intrepid traveler and master jewelry artist journeys to the Thai-Burmese border to buy gem materials for his creations.

Finding a Balance between Business and Art Balancing the Art and Business of Jewelry Design

What's the right mix of art and business for you? Read how some modern jewelry designers balance the two.

Tips for Exhibiting at showsBest Face Forward

When it comes to exhibiting at shows, there is usually a list of rules to follow. But what about the unwritten rules, the tactics that will help you attract and keep customers?

A Site of Your Own

When you decide you want to get on the internet, you need to decide: what do you need your website to do, and how do you go actually setting up shop in cyberspace? PLUS: lots of great web resources!

Bringing It All Back Home

What more satisfying way to combine your love of travel with a love of crafts than to start your own business? It may be satisfying, but it's not as simple as it may seem. Here are some tips for avoiding some major pitfalls.

Supporting Inspiration

Who says one-of-a-kind jewelry and production lines can't coexist?

Gem of an Idea

Plagiarism is a danger in any creative field, but gem cutters do have recourse to legal protection.

Business & Babies

Working out of home is certainly an elegant solution for working parents, and for craftspeople in particular, but be warned: the baby isn't always asleep, and there are compromises to make as well as profits.

Granting A Wish

Whether you're just starting out, looking for financial breathing space to experiment, or have a particular project in mind, there are grants out there what can help jewelry artists.
A partial listing of possible grant sources are listed here.

 

Is It Time to Quit Your Day Job?
Even if things are looking bright for your jewelry career, there are some serious questions you need to ask before giving up the safety net of a regular income and benefits.

Sense of Security
Beth Rosengard gives you tips for keeping your valuables and merchandise safe, and thwarting robbery/theft attempts, while selling at the shows.

The Price of Success
Learn how to set fair and reasonable prices for your own work, based on cost of materials, labor time, and other expenses and value.

Starting a Business
Ever thought about turning your hobby into a business? Here are some things to think about before making the leap.

Understanding Public Relations
Using public relations as part of your marketing strategy can get you more mileage out of your budget. Cindy Edelstein shows you how to use them to your advantage.

Taxes and Homework
Figuring out your taxes can be a mind-boggling event, especially for people with small businesses. Learn about the deductions and other perks you may be eligible for, and what rules and regulations to look out for.

Writing an Effective Artist's Statement
An artist's statement is a key promotional tool in a business where the creative personality behind a piece of work enhances the work's appeal. Whether you include your statement in a press kit, send it with slides to a retailer, or mount it alongside your work at a show, the words should grab the customer's attention and teach the customer how to see you and your work. An informed customer is more likely to buy.

Applying to Juried Shows
Getting into juried shows can open up your world and advance your work in so many directions - to new buyers, to artists you can network with, to editors and gallery curators and owners... Beth Rosengard shares her tips for how you can get your work into some.

Show Shopping
Trade shows are one of the best venues for buying supplies, but can be overwhelming to new buyers. Kate Drew-Wilkinson takes us along and shares her show buying wisdom here.


E-Commerce Resources

Virtual Double-Take

Jewelers are scaling back their expectations of the Internet— and finding that going online can serve their needs, but won’t make them instantly rich.

Beads in Cyberspace

Between chat groups, newsgroups, beader's Web sites, and online auctions, there's plenty to keep a bead fanatic busy. (October 2000)

What Would You Like to Sell Today?
Selling jewelry on eBay is easy, and everyone is doing it. Kate Drew-Wilkinson shows you how to get started.

The Wild, Wild Web
Jewelry and selling on the internet.

The Net Effect
Buying and selling fossils online.


Business Related Links

Check out Touchstone, our monthly Marketing & Planning Newsletter

Talk about the business side of the industry at the Lapidary Journal Bulletin Boards.

Looking for some business help? Check out the LJ Grant Opportunities page.

Other Business Links:
www.craftsreport.com
artsandcrafts.about.com
www.craftemergency.org
www.craftmarketer.com


Related Links

More stories and profiles are online at our Feature Story Index.

Let The Business Side advise you on issues important to your jewelry, bead, gem, or related business. Please send questions or comments to The Business Side, Lapidary Journal, 300 Chesterfield Parkway, Suite 100, Malvern, PA 19355; e-mail our editors.

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